q-commerce, described as the Golden Child of e-commerce, is expected to hit a value of $72 billion by 2025. The phenomenon has taken the world by surprise, with countless on-demand online grocery delivery businesses emerging rapidly. Berlin-based Gorillas was one of the fastest European start-up to achieve unicorn status in the space of nine months. So, it is fair to consider the rapid evolution of the q-commerce model. Is there more to q-commerce than meets the eye?
Quick commerce, or q-commerce, is perceived as the next generation of e-commerce model. As the name suggests, it is all about speedy delivery, focusing on bringing orders to customers in under 60 minutes.
q-commerce model: More than on-demand online grocery delivery
The pandemic has seen the growth of rapid grocery delivery needs, supporting quarantined customers with on-demand instant delivery. With convenience at its core, q-commerce focuses on hyper-local delivery strategies to bring a fast, safe, and reliable response to day-to-day household needs.
Tackling on-demand instant delivery
Customer behavior is changing dramatically through the constant innovation of big players, such as Amazon’s same-day delivery services, for instance. Online shoppers seek instant gratification; the longer they wait for delivery, the more disappointment and frustration they experience. Slow delivery can turn off potential customers, whether they purchase groceries or other goods. That’s precisely where q-commerce’s spot-on response through on-demand instant delivery can meet the changing demand.
q-commerce industry applications & growth expectations
q-commerce can bring on-demand instant delivery services to a vast range of industry sectors. The 60 minutes delivery slot can enable businesses to deliver their goods to local customers beyond the realm of grocery shopping. Indeed, sectors such as pharmaceuticals, retail, pet stores, beauty stores, and cloud kitchens have already started to integrate q-delivery services and features into their strategies:
- Pharmaceuticals: Delivering fast and safely, from everyday over-the-counter medications to verified prescription-only drugs
- Retail: Whether it is a last-minute outfit or tech gadget, retailers can turn q-commerce into instant sales
- Pet Stores: Pet food, pet accessories, pet litter, over-the-counter pet medical products, and vet prescriptions available in a click
- Beauty Stores: Refilling beauty cabinets in no time before a night out
- Cloud Kitchens: Restaurant-quality food without the hassle, delivered to customers’ doors in a matter of minutes
Q-commerce: the business model you’re looking for?
The fast delivery time is the most significant advantage for businesses and customers. Paired with convenience and efficient order tracking, it makes sense why q-commerce’s popularity is exploding.
Yet, the tech investment can be time-demanding, causing delays during the building phase and requiring constant maintenance. Additionally, setting up a q-commerce venture can come with high startup costs.
Meet your partner: eddress
At eddress, we breathe technology. As a white-labeled online marketplace enabler, we are proud to count Gorillas, a q-commerce player, among one of our on-demand online grocery delivery successes.
We are committed to providing fully customizable solutions that can be implemented easily, cost-effectively, and rapidly to establish an on-demand instant delivery business.
Are you interested in adapting the q-commerce model to your industry?
